STYLE STORIES UNFOLD

Discover mood-boarding with our lookbooks.

Linen captures the beauty of simplicity. Soft on the skin, strong in character, it only gets better with time. A fabric made for effortless living

Linen fabric detail showcasing natural texture and quality
Custom tailored shirt style inspiration
Luxury custom shirt lookbook photography

Behind the Seams

Insights, trends & tailoring tips.

Inside the Atelier: Mastering Every Stitch

Inside the Atelier: Mastering Every Stitch


Discover the art of hand-stitched details and subtle craftsmanship in every piece.

Tailoring Tomorrow: Sustainable Innovations

Tailoring Tomorrow: Sustainable Innovations


Discover the art of hand-stitched details and subtle craftsmanship in every piece.

Tailoring Tomorrow: Sustainable Innovations

Tailoring Tomorrow: Sustainable Innovations


Discover the art of hand-stitched details and subtle craftsmanship in every piece.

Tailoring Tomorrow: Sustainable Innovations

Tailoring Tomorrow: Sustainable Innovations


Discover the art of hand-stitched details and subtle craftsmanship in every piece.


Perfect Fit

Built to Last

Craftsmanship

Loved by Customers Worldwide

Real reviews, real fits—see why we’re rated

★★★★★

quotation-mark-iconI’ve spent years trying on shirts that claim to be ‘tailored’ but never fit quite right — too tight in the shoulders, too loose at the waist, collars that fold funny. When I slipped on my first Second Sons jacket, it felt like it was made for me, without even having to alter a thing.

The craftsmanship is undeniable, but what really surprised me was how it made me feel: confident, polished, and ready to step into any room. Wearing it gave me a sense of ease, like I didn’t have to worry about my clothes holding me back. It wasn’t just a jacket—it was a reminder that when something is made with care, it shows in every detail. That’s why Second Sons has become my go-to. It’s not just about the fit, it’s about how the fit makes you carry yourself.”

- Emily Nguyen

quotation-mark-iconAs someone who collects classic menswear, I've seen a lot of brands try to imitate old-world tailoring. The double-breasted linen jacket I ordered had the integrity of heritage tailoring, but with a modern ease I could wear every day. You can feel the difference before you even put it on. The weight of the fabric, the subtle curve of the lapel, the threadwork inside the cuffs, it's all intentional.

- Daniel Romero

quotation-mark-iconI bought a Second Sons shirt as a birthday gift for my father. He's notoriously hard to shop for — someone who wears the same three shirts on rotation and insists nothing fits him quite right. Watching him put it on was like watching him walk through time. The fit hugged his frame in a way that felt tailored without being tight, structured without being stiff. As a daughter, it felt like more than a gift.

- Emily Nguyen

quotation-mark-iconWhen I opened the box, I had one of those rare moments where a piece of clothing actually makes your heart skip. The packaging was understated and beautiful, and the linen jacket inside? Absolute poetry. I wore it to dinner with my dad that night, and he said it reminded him of the suits his father wore — tailored, elegant, but soft around the edges. That moment meant everything.

- Zara Mahmoud

quotation-mark-iconI wore my Second Sons linen jacket to a summer wedding in Kyoto. 36 degrees, 70% humidity, full formal dress code. I thought I’d melt. Instead? I stayed cool, dry, and actually felt sharp the entire day. The jacket let me breathe but didn’t lose shape, even after hours on the move. No sagging shoulders, no creased lapels — just clean lines and a flattering silhouette. Several guests asked where I got it.

- Michael Tanaka

quotation-mark-iconSecond Sons isn’t just making clothes — they’re crafting belief systems. I say that with zero exaggeration. The first time I saw their campaign celebrating tailoring legacies, I felt like someone finally understood that men’s fashion doesn’t have to be loud to be powerful. And every seam, every button placement, feels like it was put there with reverence.

Every seam, every button placement, feels like it was put there with reverence. It’s a reminder that true elegance isn’t about shouting for attention, but about quiet confidence. When I put on one of their pieces, I don’t just feel well-dressed — I feel grounded, as though I’m stepping into a tradition that honors both past and present. What impressed me most is how intentional everything is. The cut respects the natural movement of the body, the fabrics breathe with you, and the design doesn’t chase trends

- Henri Dupont