Our approach to fit & sizing

Our shirts are made by the same shirtmaker who makes bespoke shirts, so we retain the construction methods and finishing details of traditional shirtmaking. What we simplify is the fitting process. Instead of starting from scratch, we work from established fits and sizes, then adjust where needed.

A simpler way to get a better-fitting shirt

Traditional tailoring or shirtmaking can be a great choice if you want a pattern created specifically for you and have the time for fittings and adjustments.

Second Sons takes a different approach.

We have developed three signature fits and a considered range of sizes to accommodate a broad range of proportions. Where more individual adjustment is often required – particularly shirt and sleeve length – we let you make those changes.

The result is a shirt that retains many of the principles and details of traditional shirtmaking, but with a simpler and more predictable approach to fit.

Man in a white Second Sons shirt and grey trousers talking on his phone on a city street

Why we don’t start from scratch

Through our work with our shirtmaker, we found that most people do not need an entirely new pattern to get a shirt that fits them well. What matters more is starting with the right proportions.

Our three signature fits are designed around different silhouettes and proportions. Each shirt is made in the fit that we think works best for that particular design, and is then offered across a range of sizes.

Once you have found the right size, you can adjust the areas where individual differences tend to matter most: your shirt and sleeve lengths.

How Second Sons compares

Second SonsMade-to-measureBespoke
Starting pointOne of our established fits and sizesAn existing pattern adjusted to your measurementsA new pattern developed for you
FitBased on 11 sizes, with shirt and sleeve length adjusted as neededExisting pattern is adjusted to your measurementsNew pattern is developed around your body
DesignEach shirt is already designedEach shirt is usually highly customisableEach shirt is usually fully customisable
Timeline7 to 10 days, as no fittings are requiredUp to 1 month, typically involves at least one fittingUp to 2 months, typically involves at least two fittings
Best forIf you want a good shirt without a lengthy fitting process or design trial-and-errorIf you want a personalised fit and more control over the shirtIf you want a fit built from scratch and maximum control over fit and design

Why we do it this way

A fully custom process offers almost limitless possibilities around cut and design. It also means more decisions, fittings and need for trial and error.

We keep the parts of traditional shirtmaking that matter to us – proportion, construction, and finishing – while making the process simpler and more predictable.

Our fits have already been developed, and each shirt has already been designed. You simply choose the one that works for you, then make the adjustments you need.

That makes it easier to know what you are getting the first time, and easier to order again once you know your size.

Man in a navy Second Sons linen shirt standing among the stalls of a produce market